Your business has what it needs… you.
Welcome! I’m Melanie Obitz-Bukartek, an EdTech founder, writer, and custom sneaker enthusiast. I believe you already have exactly what you need to have the business of your dreams.
Together we can uncover the paths that are best for your unique style of entrepreneurship.
Sign up for The Atlas to receive fresh perspectives, practical tools, and candid shares that support your entrepreneurial journey.
Gain clarity to pave a path that aligns with your values.
As a business owner, your most valuable tool isn't the latest iPhone or the trendiest app. It's not a complex workflow or automated system. Your most valuable tool is something you already have, it just might not be obvious (yet).
- Overwhelm becomes focus
- Vague communication becomes authentic storytelling
- Treading water becomes solid foundation-building
- Cringe social media scrolling becomes impactful, useful networking
- Fitting the mold becomes crafting your own eco-system
Clarity on your goals simplifies how you navigate everything else.
Uncover what aligns perfectly for you, not swayed by external chatter.
Manifestation and mantras are fine. Combined with action, they’re great.
With a refreshing perspective on business growth, you’ll hear about triumphs and trials, missteps that led to rerouting. These honest insights are shared so you can carve your own entrepreneurial path. Sign up to receive The Atlas straight to your inbox.
From detailed courses to candid insight, you’ll find a treasure trove of resources just for you. Since there isn’t a one-sized-fits-all approach to success, think of these resources as your trusty guide, offering paths to clarity and actionable steps.
Get connected without the constant scroll. In this cohort-based course, you'll discover marketing strategies that suit your personal style.
Join me in Bethany Beach, Delaware for an all-inclusve four-day immersive experience designed to ignite your imagination and support your individual business aspirations. Hosted at an idyllic bed-and-breakfast, Addy Sea,that inspires your journey to be as expansive as the changing tides.
My favorite teacher wasn’t who I thought it was at first
Watch my TEDx Talk about how to harness our biological superpower, writing
Solopreneurship? Business ownership? Yep, I’ve ridden those rollercoasters. The highs-–closing a $10k deal in minutes; the lows-–the bank says we don’t have enough traction; and those unexpected loops-–when the freelancer returns to their 9-to-5 without finishing the project.
When I step onto a stage or lead learning sessions, it’s about more than sharing knowledge. It’s about nurturing a community where we can grow together, tapping into the collective strengths that lift each other higher than we could climb alone.
An educator turned founder, I'm building a suite of apps
to democratize writing instruction ensuring everyone
can use writing as a tool for their life. I live in Delaware—just a seagull’s glide from the ocean—with my husband, son, and two beachcombing dogs.
Want to create an empowering experience for your audience? I'm available as a keynote speaker and contributor.